Celebrating 40 Years Of Yuppie Automotive Excess

It’s been 40 years now since the term ‘yuppie’ entered the lexicon as a way of discussing the young urban professionals who flooded America’s suburbs and urban cores during the 1980s.

The pursuit of filthy luchre was in, and with it came a slew of new luxury rides that would define a very specific, and highly aspirational, socioeconomic reactly during that decade.

I put together a whimsical look at the different strata of the most popular yuppiemobiles of the era for Inside Hook. Which one would you rock today?

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