Five Thoughts about the Auto Industry for May 13, 2011

It looks like I am going to be saying goodbye to my E34 5-Series BMW next week, as I have found a buyer who is interested in using both the engine and transmission in two different turbocharged project cars. read more »

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You Say Chevrolet, I Say Chevy

The automotive media had a field day this week with an internal memo that had been sent to Chevrolet employees in Detroit. The contents of the message stressed that the word ‘Chevy’ was no longer to be used in any official communications regarding the brand, as it was causing too much confusion and diluting the Chevrolet image. read more »

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