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Exhaust Fumes, Freelance Writing »

[12 Jun 2010 | No Comment | 2,366 views]
You Say Chevrolet, I Say Chevy

The automotive media had a field day this week with an internal memo that had been sent to Chevrolet employees in Detroit. The contents of the message stressed that the word ‘Chevy’ was no longer to be used in any official communications regarding the brand, as it was causing too much confusion and diluting the Chevrolet image.