Music Business

Yacht Rock Lives On Thanks To The Internet

It’s not unusual for a musical genre to be identified only after the fact – the New Wave of British Heavy Metal comes to mind – but it’s rare for it to happen decades after its most fundamental works had been released.

Such is the case with Yacht Rock, which benefitted from a hilarious video series in the mid-2000s that lovingly skewered the ear of ‘smooth music’ that existed from 1976 to 1984. It was an inflection point that would leverage the Internet to not only cast a spotlight on the originators of Yacht Rock, but also inspire a new generation of talent to take the rudder and steer smooth rock into the future.

How did all of this come about? And what artists were collateral damage in an era where the Internet wasn’t around to support a niche genre with no hope of radio play once the pop winds had shifted? I dug deep in this Yatch Rock feature for Inside Hook.

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