It’s been almost two months since the end of the final Code 45 Kickstarter campaign, and it feels like this is the first time I’ve been able to come up for air and take a look back at what proved to be our most successful crowdfunding effort to date. There’s been a conspicuous absence of Code 45 talk here on the blog, and it’s something I wanted to address.
The last year has made it nearly impossible to predict the outcome of almost anything. When we kicked off our third campaign almost 12 months after our second, we weren’t sure how many of our supporters would still be there with us, given the long gap between issues and the fact that the entire world seemed determined to tear itself apart in the interim.
To say we were shocked by the response to wrapping up the Code 45 series on Kickstarter would be an understatement. Not only did we push past our record number of backers from the past campaign, but our funding also eclipsed the $20,000 mark for the first time, pushing us much closer to breaking even than during 2020’s campaign.
We also manage to snag ‘Project We Love’ status from Kickstarter within hours, rather than days, of launching, which served to further drive new readers toward our book. That, combined with the decision to experiment with more ‘in-world’ rewards (passes, ID cards) and a collected format for Code 45 (which proved to be incredibly popular), made all of the hard work leading up to launch day worth the struggle.
Code 45 is now moving forward on two parallel, but equally-important tracks. The first is the march towards fulfilling our Kickstarter rewards and getting the book into the hands of all of our supporters. The second is the path towards arriving in retail stores, which has a very definite timeline and obligations of its own as we work with our publisher, Scout Comics.
I’ve spent the last couple of months working through both of these paths with Joe, Angela, and Josh, as well as processing the stress associated with managing a project like this one, during a time that could be described as ‘challenging’ to say the least As part of that, I took a break from the Code 45 chronicles I have been posting here for nearly two years now.
I’m ready to get back into the swing of things again, and I’m excited to talk to you about what went on behind the scenes of our biggest campaign ever, as well as the new challenges we’re facing as we work with an independent publisher for the first time. Remember, you can always go back and read the Code 45 saga from the beginning by clicking on the Code 45 tag attached to any of these blog posts.